Aport launch

The creation and launch of a new brand for a global laboratory relocations provider

The client

Andrew Porter Ltd is a UK-based logistics company with a division specialising in worldwide laboratory relocations.  Our client wanted this division rebranding and relaunching as a standalone company to enable it to capitalise on business from international companies.

Services used

  • New company name and brand
  • International cultural reference research
  • Website design and build
  • Corporate brochure
  • Business stationery
  • Media relations
  • Pay per click

What we did

We devised a new company name – Aport – which sits comfortably in the worldwide laboratory industry, while maintaining a nod to its roots.

Following competitor and customer research, we developed a brand which would stand out in the marketplace, while also appearing familiar and ‘natural’ to customers.  We undertook lingual and cultural research for seven key worldwide marketplaces to ensure the meaning of the company name or logo remained positive in all regions.

We designed and built the Aport website, providing all elements of copy and content, as well as registering the domains and hosting the site.

A corporate brochure was written, designed and printed, alongside an e-version for easy access for overseas clients.

All business stationery was designed and produced, including business cards, email signatures and letterheads.

We provide ongoing PR and media relations for Aport, including full coverage of the launch.

We manage an ongoing Google Adwords campaign.

The outcome

Aport is a successful and recognised business throughout the globe, with offices opened in North American and Singapore.  In 2016 Aport was named Best Laboratory Relocations Company in the USA.

What our client said

The newly designed brand for aport was exactly what we wanted and needed, and feedback from our customers could not have been better.  The rebrand positioned us as a respected player in the worldwide laboratory and life science industry and we are now working with some of the largest pharmaceutical and OEM companies throughout the world.

The team at Wyldfire are forward thinking and easy to work with, as well as proactive at suggesting what we should be thinking of next.  They are currently working on our marketing strategy for the year ahead.

Tim Aspey, managing director