07 Sep 2017

Launch of new La-Z-Boy website

Modern design and structure for best-selling recliner brand's UK site

Wyldfire PR and Marketing has launched the new UK website for the world’s best-selling recliner brand, La-Z-Boy.

We provided the design, build and content for the consumer-facing website, www.la-z-boy.co.uk.

The site is fully responsive for compatibility with mobile devices and includes new features such as a blog and FAQ page.  The unveiling of the new site coincides with the in-store launch of La-Z-Boy’s new Originals Collection of high quality suites, and creation of branded Furniture Galleries in stores throughout the UK and Ireland.

The website rebuild comes after the La-Z-Boy territory licence was reacquired earlier this year by the brand’s US headquarters.

Natasha Wright, managing director of Wyldfire, commented: “The relaunching of the website has made a huge difference, and the new design really showcases the quality of the freshly introduced product lines.

“We’ve already seen significant improvements in bounce rates and the amount of time visitors spend on the site, with the work to design a mobile-friendly site being particularly significant.

“The site has an attractive, modern new look and we have built it in a modular format to make it flexible and adaptable for the future.”

Managing director of La-Z-Boy UK, Keith Wilson, said: “Natasha and the team have years of experience of working with the La-Z-Boy brand, as well as the wider UK furniture industry, and that knowledge has been invaluable during this project.

“Wyldfire’s designs were exactly what we needed and the process of building the site has been smooth, quick and easy.  We are really pleased with the result.”

Wyldfire also provides public relations, marketing and advertising support for La-Z-Boy and is developing an ongoing digital strategy for the brand.