05 May 2017

Wyldfire appointed for La-Z-Boy PR and digital

We're delighted to have been appointed by La-Z-Boy UK to assist the brand in implementing its new marketing strategy.

La-Z-Boy UK has appointed a series of agencies to assist the brand in implementing its new marketing strategy.

Furniture specialist Wyldfire PR and Marketing has been appointed to deliver media relations and publicity for the UK and Ireland, and to carry out key elements of La-Z-Boy’s digital campaign, including redeveloping the UK website.

London-based creative agency Bandstand will lay the foundations for a brand strategy as well as an  advertising and communications campaign, first in the UK and then extending into Europe.

Bedfordshire agency Cirka Creative will develop the brand’s point of sale material and assist with support for the new Comfort Studios concept, due to launch in stores this summer.

Managing director Keith Wilson said all key elements were now in place to ensure a strong foundation for the brand’s marketing push.

“We will be planning both B2B and consumer strategies, paying particular attention to our digital reach, as well as above the line advertising,” he said.

“We’d like to welcome our new agency partners on board, who will act as integral parts of the La-Z-Boy UK team as we move forward with our plans for 2017 and beyond.”

Wyldfire managing director, Natasha Wright, added: "We have years of experience working with clients in the furniture sector and we are delighted to continue working with the La-Z-Boy brand in the UK, since the licence was reacquired by the US head office this year.

"There are big plans for the year ahead and beyond, and we're thrilled to be a part of it."